April 30th CEO Forum Series Lunch. Non-stop innovation made easy. Hosted by Phillips Ormonde & Fitzpatrick

35 CEOs and Directors of the Victoria's leading biotechnology companies attended the Network's April CEO Forum series luncheon held on April 30^th at the offices of Phillips Ormonde & Fitzpatrick.

Strategyn Inc's Founder & CEO, Mr Anthony Ulwick, made a presentation on innovation and new product development as a non-stop process that can be managed effectively, given a strong understanding of prescriber and end user needs. Mr Ulwick suggested a number of approaches that could be adopted by companies planning new products to ensure that they clearly understood the needs of physicians, hospitals and end users.

BioMelbourne Network thanks Dr Debra Yin Foo, Partner at Phillips Ormonde & Fitzpatrick for hosting the CEO Forum Series Lunch.